Celebrating 3 Years of Success: JhaJi Store’s Journey in Pickles and Progress

The early response was amazing! Many of you shared how our pickles reminded you of home, no matter where you were. 

This is exactly the feeling I wanted to bring with every jar. From the time we opened the online store in July 2021, we started selling Rs. 5 lakhs worth of pickles each month. 

I quickly realized that to grow further, we would need more funds. That's when I decided to knock on the doors of Shark Tank India. 

We could never have imagined how this would positively change our lives.

This way, on our first anniversary in July 2022, We closed our first round of investment. Then, we started using these funds to grow the business. 

The most heart-touching milestone however, was moving our production out of my humble courtyard to a spacious new home. 

We laid the foundation for our very own kitchen factory. I named it Annapoorna, after the goddess of food and kitchen. That summer was nothing short of magical. 

Our production soared to new heights, setting records and pushing our boundaries. To serve you better, we added a new warehouse in Patna. 

We introduced new 500g jars and delightful sample packs, bringing more of Mithila’s flavors to your homes.

Over the rest of our second year, we continued to grow massively. In two of the twelve months, we crossed the remarkable milestone of Rs. 1 Crore in sales.

This incredible achievement meant I could support many more local women with jobs. The stories I heard from the women working at JhaJi Store were heartwarming and inspiring.

Many shared how they no longer depended on abusive husbands for daily expenses. Others found the means to put their children into better schools or ensure continued education. 

Some upgraded their homes, adding a television or even a personal vehicle.

By the end of our second year, we had sold almost Rs. 5 Crore worth of pickles and welcomed more than 50,000 customers into our JhaJi family.

We were fortunate to attract a new group of investors who also wanted to be part of this change.

Many of these investors had lived or worked in Bihar and shared a deep emotional bond with the place.

We closed our second round of funding by our second anniversary and set our sights on turning the business profitable.

We worked with our suppliers for better rates and started shipping more orders from Gurgaon instead of Patna.

Our costs of making and sending the pickles came down by 30%.

Thanks to these efforts, we achieved profitability in 3 of the 12 months in our third year.

As we celebrate this third anniversary, I am filled with immense joy and gratitude. When I started this journey, my goals were to add 1,00,000 customers to our family and create 50 jobs in Darbhanga.

Today, we have not only met but exceeded those goals.

We have successfully served almost 200,000 orders to nearly 1,50,000 families across 10,000 zip codes in India.

We have directly employed more than 120 people in full-time and part-time positions, creating meaningful livelihoods.

Additionally, we have spent crores on purchases with local farmers and traders, supporting our community and ensuring the authenticity of our products.